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Resources & Articles

Socials
Social media can be one of the most powerful tools for growing your business—if you know how to use it effectively. This section covers everything from choosing the right platforms to creating content that engages and converts. Learn how to schedule posts, grow your audience, and use social media to build brand awareness and drive sales. Whether you're a beginner or refining your strategy, these guides will help you make the most of your socials.


Why Small Business Marketing Feels Overwhelming (And What Actually Helps)
Do you dread small business marketing? Discover why it feels overwhelming and practical ways to make it manageable – from free 1:1 support, to simple resources and easy wins. Inkie’s guide for small business owners, June 2025.
Jun 13


The 2025 Guide to Social Media Posts: Sizes, Captions, Tone & Frequency
Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...
May 8


Why Marketing to Everyone Usually Reaches No One
This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...
Apr 24


Why We're Backing Bluesky: A Woman-Led, User-First Social Network
Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...
Apr 21


Decentralised Social Media: What It Means and Why It Matters
Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...
Apr 14


Don't Rely on Stats!
When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...
Apr 11


What Is Bluesky – And Should Your Business Be There?
If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...
Apr 6


How to Refresh Your Instagram Business Page for Maximum Impact
In the ever-evolving landscape of social media, maintaining an effective and engaging Instagram business page is crucial. Whether you're...
Jan 26, 2024
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