Today, like thousands of other small businesses, we hit a wall. Our app is down. It’s not us being flaky - it’s Amazon Web Services (AWS), the tech giant that powers most of the internet, including some of Inkie’s infrastructure. But before you panic: the website is still working . And any scheduled content already in the system is safe. This sort of thing doesn’t happen often. But when it does, it’s a jolt - especially when you rely on tools to keep your marketing moving in

I usually love  SEO. So when I’ve built and polished a site for months and Google still refuses to show a single page, that’s peak...

When it comes to keeping up with social media and content marketing, the choice often comes down to time, money, and trust. Both Inkie...