It is a horrible question to have to ask. Most of us do not enjoy feeling suspicious, especially when someone is speaking confidently about something we do not fully understand. SEO is full of technical language. It changes constantly, results can take months to appear and, even when things are going well, it can be difficult to see what is actually happening. That makes it very easy to keep paying for months, or even years, without stopping to ask whether the work is making

I recently spoke to a small business owner who was paying £168 every month for SEO. When I looked at the website, only one page was appearing in Google. That does not automatically mean the SEO company had done nothing. There may have been work happening behind the scenes, and SEO can take time to produce results. But it does raise a fairly obvious question: what had the business been paying for? SEO can feel difficult to challenge because it comes with technical language, un

Apparently, nobody knows what level they are at with AI. Nobody knows what level an AI course is aimed at either. And employers keep writing things such as “must be confident using AI”, which could mean anything from asking ChatGPT to improve an email to building the machine that eventually replaces the finance department. So, naturally, we fixed it. You’re welcome, world. The problem with beginner, intermediate and advanced For years, courses have been divided into three ext