All Posts

Do you dread small business marketing? Discover why it feels overwhelming and practical ways to make it manageable – from free 1:1 support, to simple resources and easy wins. Inkie’s guide for small business owners, June 2025.

Ditch the outdated SWOT. Discover SPOT — a fresh, founder-friendly approach to business positioning that replaces fear with clarity, and competition with confidence.

Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...

AI is changing how people search, recommend, and find businesses like yours. But right now, there’s a lot of confusion - and more than a...

People often say to me, “You’re amazing with tech — I could never do what you do.” But that’s not quite true. I just didn’t stop trying....

Because search engines aren’t the only ones reading your site anymore. People are already turning to AI tools like ChatGPT, Perplexity,...

This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...

Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...

And how to figure out who they really are If you’re finding it tricky to write captions, pick marketing channels, or talk confidently...

If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...

Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...

When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...

If you’ve spent more than five minutes in the online business world, you’ve probably come across the phrase “marketing funnel.”  And if...

If you’re running a small business, you’ve probably felt the pressure to “show up” online. Post regularly. Be consistent. Write blogs....

If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...

If you’re self-employed and claiming Universal Credit, reporting your income and expenses each month is non-negotiable. It doesn’t matter...

Why Blogging Matters for Your Business Regular blogging is one of the most effective ways to improve your website’s SEO (Search Engine...

In today's diverse professional environment, understanding each other's unique preferences and working styles is more crucial than ever....

In the bustling world of entrepreneurship, the Access to Work (AtW) grant emerges as a beacon of support, especially for neurodiverse...