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Content Strategies: Business Establishment vs. Campaign Mode
Discover the difference between consistent content presence and campaign mode for small business marketing. Learn how to pick the right approach to suit your goals and keep your business visible without added overwhelm.
2 hours ago


Before You Spend Money on Branding, Read This!
Thinking about investing in branding? Read this straightforward guide before you spend a penny. Practical advice for small business owners on building a brand that feels true, affordable, and honest.
2 days ago


What is a Lead Magnet? How to Attract Your Ideal Clients (Without Feeling Salesy)
Discover what a lead magnet really is, why it works for small businesses, and how to create one that attracts your ideal clients,without the icky sales tactics. Honest advice for founders who want practical, pressure-free marketing.
5 days ago


How Automation Brings Peace of Mind to Small Business Owners
Discover how marketing automation can give small business owners true peace of mind—helping you maintain a steady, human online presence all summer, without burnout. Learn why batching, scheduling and gentle automation are acts of self-care for your business.
Jul 25


The Power of Taking a Real Break (and How to Make It Possible)
Discover why real rest is essential for your small business and how to make true breaks possible—without losing momentum. Practical guidance on healthy boundaries, automation, and running a peaceful, resilient business.
Jul 18


How to Get Your Marketing Sorted for Summer (Without Burnout)
Plan ahead for a stress-free summer. Discover simple, effective ways to automate your marketing, set boundaries, and take a real break—without losing momentum or burning out. Strategies and mindset tips for small business owners.
Jul 11


What Happens After Your First Month with Inkie? A Guide to Ongoing Small Business Support
Discover what happens after your first month with Inkie. Learn how ongoing support, content consistency, and seasonal flexibility make small business marketing effortlessly effective. Sign up before 30th June for an easier, stress-free summer.
Jun 27


How to Use Inkie’s 28-Day Campaign Kit for Stress-Free Summer Marketing
Discover how Inkie’s free 28-Day Campaign Kit helps small business owners plan stress-free summer marketing, stay visible, and reclaim their time. Download your kit and learn practical ways to use it.
Jun 20


Why Small Business Marketing Feels Overwhelming (And What Actually Helps)
Do you dread small business marketing? Discover why it feels overwhelming and practical ways to make it manageable – from free 1:1 support, to simple resources and easy wins. Inkie’s guide for small business owners, June 2025.
Jun 13


Why I Replaced SWOT with SPOT — and Why Founders Deserve Better
Ditch the outdated SWOT. Discover SPOT — a fresh, founder-friendly approach to business positioning that replaces fear with clarity, and competition with confidence.
Jun 6


The 2025 Guide to Social Media Posts: Sizes, Captions, Tone & Frequency
Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...
May 8


How to Get Found by AI: A Practical Guide for Business Owners
AI is changing how people search, recommend, and find businesses like yours.
But right now, there’s a lot of confusion - and more than a few myths - about how to show up in those results.
May 2


What It’s Like Building an AI Tool as a Non-Tech Founder - Sophie Boulderstone - Inkie CEO
People often say to me, “You’re amazing with tech — I could never do what you do.” But that’s not quite true. I just didn’t stop trying....
Apr 25


How to Make Your Website AI-Friendly (Even If You're Not a Developer)
Because search engines aren’t the only ones reading your site anymore. People are already turning to AI tools like ChatGPT, Perplexity,...
Apr 25


Why Marketing to Everyone Usually Reaches No One
This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...
Apr 24


Why We're Backing Bluesky: A Woman-Led, User-First Social Network
Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...
Apr 21


Get up Close & Personal with Your Ideal Customer
And how to figure out who they really are If you’re finding it tricky to write captions, pick marketing channels, or talk confidently...
Apr 18


How to Map Out Your Own Sales Funnel
If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...
Apr 16


Decentralised Social Media: What It Means and Why It Matters
Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...
Apr 14


Don't Rely on Stats!
When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...
Apr 11
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