How to Use Inkie’s 28-Day Campaign Kit for Stress-Free Summer Marketing

Summer is here, and with it comes the dream of slower days, more family time, and a much-needed break from the daily scramble. But for small business owners, marketing rarely takes a holiday. If you’re feeling the pressure to stay visible and relevant while also craving some downtime, Inkie’s 28-Day Campaign Kit was designed especially for you.

In this blog, we’ll dig into how to make the most of your free Campaign Kit, who will benefit most, and why adopting a simple structure can transform your summer (and your marketing energy) for the better.

Why Small Business Owners Need a Summer Marketing Plan

The reality? Summer often brings a natural dip in customer engagement as people get busy with holidays, school breaks, and outdoor fun. But showing up consistently—even with lighter, more relaxed content—keeps your audience connected, so when they’re ready to buy or book again, you’re still top of mind.

For many small businesses, summer is when marketing intentions slip because life gets in the way. The guilt creeps in, the blank-page panic returns, and before you know it, weeks go by with tumbleweed on your feed. Inkie exists to take that burden off your shoulders. And our 28-Day Campaign Kit was made to help you confidently plan, schedule, and post—no overthinking, no overwhelm.

What’s Inside the 28-Day Campaign Kit?

The 28-Day Campaign Kit is a free, downloadable PDF crafted for busy UK business owners who want to market smarter, not harder. Inside, you’ll find:

• A full month of daily content prompts—no more wondering what to post or write about
• Strategies for weaving personal stories, services, and timely offers into your feed
• Examples and wording suggestions, so you can quickly make each prompt your own
• Room to jot down your thoughts and tick off tasks as you go

It’s not just another templated content calendar. Every prompt is designed to feel relatable and flexible, so you can put your own spin on things and adapt to what’s happening in your world.

Who Will Benefit Most From This Kit?

If you:

• Run your business solo or with a tiny team
• Feel marketing slipping off your priority list (or wish it would just sort itself out)
• Crave authentic, easy-to-action ideas tailored to small UK businesses
• Want relief from the guilt of disappearing online during busy spells or family holidays —then this kit is your new best friend.

Crafters, bakers, coaches, beauticians, virtual assistants, florists, and any side-hustler or microbusiness will find value here. Even if you’re confident with your marketing, use it as a creative reset when summer lethargy sets in!

How to Get the Most from the 28-Day Campaign Kit

1. Download It (It’s Free and No Strings Attached!) Just head to this link to instantly download your kit. No hard sell, no commitment.

2. Scan Through All the Prompts First Give yourself ten quiet minutes with a cuppa. Read through the month’s prompts, and consider which ones are a natural fit and which you might tweak to feel more you.

3. Set Up a Simple Weekly Routine Instead of trying to do everything at once, block out a short window each week—Sunday night or Monday morning works for most—to batch-plan your posts. Jot quick notes on your phone or in the kit’s spaces. If you use Inkie’s automation tools, add your chosen content to your dashboard and let it do the posting for you.

4. Keep It Light (And Real!), Especially in Summer Audiences expect a softer, more relaxed vibe in summer. Use the personal prompts to share glimpses of your life, your workspace, and the behind-the-scenes that make your brand memorable. People remember the real stories, even if you share less frequently.

5. Don’t Stress About Perfection If you miss a day or two, don’t worry—the point is progress, not pressure. Pick up where you left off, or double up if you’re feeling inspired. Small business owners have enough on their plates; your marketing should feel genuinely supportive, not another source of stress.

6. Add Your Own Dates & Offers Got a pop-up event, summer special, or personal milestone? The kit gives you the structure, but you’re always free to slot in your own timely moments. If you’ve got a workshop, sale, or something to shout about, weave it in naturally so followers feel included.

Why Structure Beats Scramble—Especially When You’re Busy

A little structure—just enough to keep things moving—gives you more headspace for the good stuff. Having a plan means no more scrambling last-minute, no more blank-page anxiety, and no more radio silence that leaves your followers wondering if you’ve closed up shop. The 28-Day Campaign Kit isn’t about posting for the sake of it. It’s about showing up consistently in a way that still feels like you.

How Inkie Can Automate Even More

If you love the prompts but wish someone would just post them for you, remember: with Inkie, the whole process can be automated. Once you fill out your onboarding, Inkie generates, schedules, and posts content for you—across Facebook, Instagram, LinkedIn, and your Wix blog. You get the benefit of a marketing department, minus the time and cost.

Why not try the Campaign Kit and see how much lighter and more enjoyable your summer marketing can be? Because when marketing “just happens”, you get your evenings, weekends, and sanity back.

Get your free 28-Day Campaign Kit now and step into summer ready, relaxed, and visible: Download Now.