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The Future of Marketing
Resources & Articles
Marketing
Marketing doesn’t have to be complicated or expensive—it just needs to be strategic. This section is packed with practical guides on social media, content creation, email marketing, and getting your business in front of the right people. Learn how to craft compelling messages, build an audience, and turn engagement into sales. Whether you’re starting from scratch or refining your approach, these articles will help you market with confidence.
Why Small Business Marketing Feels Overwhelming (And What Actually Helps)
Do you dread small business marketing? Discover why it feels overwhelming and practical ways to make it manageable – from free 1:1 support, to simple resources and easy wins. Inkie’s guide for small business owners, June 2025.
Jun 13
Why I Replaced SWOT with SPOT — and Why Founders Deserve Better
Ditch the outdated SWOT. Discover SPOT — a fresh, founder-friendly approach to business positioning that replaces fear with clarity, and competition with confidence.
Jun 6
The 2025 Guide to Social Media Posts: Sizes, Captions, Tone & Frequency
Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...
May 8
How to Get Found by AI: A Practical Guide for Business Owners
AI is changing how people search, recommend, and find businesses like yours. But right now, there’s a lot of confusion - and more than a...
May 2
How to Make Your Website AI-Friendly (Even If You're Not a Developer)
Because search engines aren’t the only ones reading your site anymore. People are already turning to AI tools like ChatGPT, Perplexity,...
Apr 25
Why Marketing to Everyone Usually Reaches No One
This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...
Apr 24
Why We're Backing Bluesky: A Woman-Led, User-First Social Network
Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...
Apr 21
Get up Close & Personal with Your Ideal Customer
And how to figure out who they really are If you’re finding it tricky to write captions, pick marketing channels, or talk confidently...
Apr 18
How to Map Out Your Own Sales Funnel
If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...
Apr 16
Decentralised Social Media: What It Means and Why It Matters
Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...
Apr 14
Don't Rely on Stats!
When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...
Apr 11
What Is a Marketing Funnel – And Do You Actually Need One?
If you’ve spent more than five minutes in the online business world, you’ve probably come across the phrase “marketing funnel.” And if...
Apr 9
What Is the Inkie Marketing Platform – And Who Is It For?
If you’re running a small business, you’ve probably felt the pressure to “show up” online. Post regularly. Be consistent. Write blogs....
Apr 7
What Is Bluesky – And Should Your Business Be There?
If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...
Apr 6
How to Refresh Your Instagram Business Page for Maximum Impact
In the ever-evolving landscape of social media, maintaining an effective and engaging Instagram business page is crucial. Whether you're...
Jan 26, 2024
Understanding Content Marketing: A Guide for Small Businesses
In today's digital age, businesses of all sizes must have a strong online presence to thrive. One strategy that's making waves across...
Aug 6, 2023
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