Write your
add-on offer
A good lead magnet should solve a real problem, demonstrate what you’re brilliant at, show people how you think and give them a useful taste of what it’s like to work with you.
I made this prompt to help you find an add-on that genuinely improves an existing offer, rather than bolting something extra on just to make the package look bigger.
It will interview you one question at a time to understand the offer, the customer, what they are really trying to achieve, where they get stuck and what they tend to need before, during or afterwards. It also looks for the less obvious opportunities: the missing piece, useful shortcut, natural next step or emerging need that could make the whole offer feel more valuable.
Once it has enough to work with, it will suggest the strongest ideas and help you understand why each one fits, what extra value it creates, how it could be positioned and how difficult it would be to deliver.
The goal is to get to the idea that makes your customer think, “Oh, that’s actually useful. Of course I need that.”
Copy the prompt below and paste it into ChatGPT, Claude or your favourite LLM. Give it proper answers, especially about what customers ask you for, where they struggle and what tends to happen around the main offer. The more specific you are, the more interesting the ideas should become.
And if the first suggestions feel obvious, say so. Push it to look harder at the customer journey until it finds something that genuinely strengthens the offer.
Copy & Paste this....
I want you to help me find the best add-on for an existing offer.
A strong add-on should make the original offer work better, feel more complete, remove friction, extend the result or solve the next problem the customer is likely to encounter.
Before suggesting anything, ask me one question at a time until you understand:
-
what the main offer is
-
who it is for
-
what problem it solves
-
what the customer is really trying to achieve beyond the immediate purchase
-
what they tend to need before, during or after using it
-
where they get stuck, hesitate, lose momentum or need extra help
-
what they often ask for separately
-
what has changed recently in their world, industry, technology or behaviour that might create a new need
-
what would make the offer feel more useful, current, complete or easier to use
Then look beyond the obvious.
Think about the customer’s journey around the offer, not just the offer itself. Look for the overlooked need, missing piece, useful shortcut, natural next step, reassurance, convenience, personalisation, implementation help or complementary result that could make the whole offer stronger.
The best idea should make the customer think:
“Oh, that’s actually useful. I hadn’t thought of that, but of course I need it.”
Suggest the add-ons that create a genuine improvement to the original offer.
An idea is worth including when it solves a real adjacent need, removes friction, extends the result, increases usefulness or makes the offer feel noticeably more complete.
For each strong idea, explain:
-
why it fits naturally with the main offer
-
what customer need or moment it responds to
-
what extra value it creates
-
whether it would work best included, sold as a paid extra or used as a limited-time bonus
-
how difficult it would be for me to create or deliver
-
what makes it more interesting than the most obvious add-on someone else in this market would suggest
Prioritise ideas that are simple enough to deliver, genuinely useful, relevant to what customers need now and closely connected to the original offer.
The goal is to spot the next need the customer has not yet articulated and solve it in a way that makes the original offer more valuable.
