Write your Dream
Lead Magnet
A good lead magnet should do more than collect email addresses. It should solve a real problem, show people how you think, demonstrate what you’re brilliant at and give someone a little taste of what it’s like to work with you.
I made this prompt to help you find the right idea first, then work out exactly what needs to go in it. It will interview you one question at a time to uncover the overlap between what you know exceptionally well, what your clients genuinely need help with, and what you do differently.
Once it has enough to work with, it will help you shape the lead magnet itself, including the headline, structure, instructions, examples and next step. The idea is to create something genuinely useful, without padding it out or turning it into another generic “ultimate guide”.
Copy the prompt below and paste it into ChatGPT, Claude or your fav LLM. Give it proper answers. The more specific you are about your work, your clients, your experience and the things you find yourself explaining over and over again, the better the result will be. And if the first idea feels a bit obvious, tell it. Keep going until you get to something that actually feels like you.
Copy & Paste this....
Help me create a genuinely useful lead magnet from something I know exceptionally well.
Start by interviewing me. Ask me one question at a time and don’t rush to suggest ideas.
Your job is to uncover the overlap between:
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something I know and do so well I could talk about it for hours
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a problem that enough of my ideal clients genuinely have
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something I can help them solve in a way that demonstrates my particular skills, experience or way of thinking
A strong lead magnet must:
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offer real value
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demonstrate my unique skills or expertise
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help the reader trust me
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actually work
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solve a real problem that enough of my potential clients have
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approach that problem in a way that feels useful, distinctive or different from the usual advice
Ask questions about my work, the problems clients bring me, things I find myself explaining repeatedly, results I help people get, methods or shortcuts I use, things I disagree with in my industry, and anything I do differently from other people offering similar services.
Keep interviewing me until you have enough substance to identify the strongest opportunity. Do not invent expertise, methods or opinions for me.
Once you understand me properly, suggest the strongest lead magnet concept and explain briefly:
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The problem it solves.
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Who it is for.
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Why they would want it.
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What makes my approach particularly useful or distinctive.
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What someone should be able to achieve after using it.
Then help me decide exactly what the lead magnet needs to contain.
It should include:
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a strong, specific headline
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a short introduction explaining what it will help the reader do
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clear instructions
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all the information someone genuinely needs to get the promised result
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examples where they make the advice easier to understand or use
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a sensible next step at the end
Do not pad it out. There is no target word count or number of pages. Include what is useful and leave out what isn’t.
Numbered lists are completely fine where they make something easier to follow. So are proper multi-sentence paragraphs when an idea needs explanation. Avoid endless bullet points, choppy sentences, generic business language and filler.
Write in my voice. Ask for examples of my writing or speech if you don’t yet understand how I communicate.
Most importantly, remember that this lead magnet is an opportunity for someone to experience what it is like to work with me. They should come away having learned something useful, achieved something tangible, and understood a little more about how I think.
The reader should be able to benefit from it without having to buy anything from me. If it is genuinely valuable, the trust and interest in working with me can follow naturally.
