Hell No to
Rogue SEO

A practical guide to checking what you are paying for, what has actually been done and whether your SEO is helping your business.

SEO can be incredibly valuable, but it can also feel difficult to question when you are paying for something technical that happens largely behind the scenes.

You should still know what you are paying for, what work has been completed and whether there is any evidence that it is helping your business.

You do not need to become an SEO expert. You need a few sensible questions, access to your own information and enough confidence to ask for a clear answer.

Download the Small Business SEO Health Check

Our free health check will help you look at:

whether you actually need ongoing SEO;
whether Google can see your website;
what should be included in your agreement;
which accounts you should control;
what your reports should show;
how to question impressive-looking figures;
and what to ask if you are paying for AI or GEO optimisation.

It is quick, practical and written for ordinary business owners rather than people who enjoy spending their evenings in Google Search Console.

Download the free SEO Health Check

One unanswered question does not automatically mean something is wrong. It does mean you deserve an explanation.

Read the full articles

Am I Getting Ripped Off for SEO Services?

It is a horrible question to have to ask. Most of us do not enjoy feeling suspicious, especially when someone is speaking confidently about something we do not fully understand. SEO is full of technical language. It changes constantly, results can take months to appear and, even when things are going well, it can be difficult to see what is actually happening. That makes it very easy to keep paying for months, or even years, without stopping to ask whether the work is making

Sophie Boulderstone

If You’re Paying for SEO, Please Read This

I recently spoke to a small business owner who was paying £168 every month for SEO. When I looked at the website, only one page was appearing in Google. That does not automatically mean the SEO company had done nothing. There may have been work happening behind the scenes, and SEO can take time to produce results. But it does raise a fairly obvious question: what had the business been paying for? SEO can feel difficult to challenge because it comes with technical language, un

Sophie Boulderstone

Start with one simple check

Search Google for:

site:yourwebsite.co.uk

Replace the example with your own website address.

Can you see your homepage and the important pages of your website?

If you have a multi-page website but Google appears to know only about the homepage, ask your SEO provider why.

Please check this even if you have been told your SEO is being handled. It takes less than a minute and may tell you more than a very colourful report.