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Marketing
Marketing doesn’t need to be loud or complicated. This section is here to help you find clear, consistent ways to show up in your own voice, on your own terms. Whether you’re trying to get noticed, build trust, or keep momentum going, these posts offer support and structure without overloading you.
Freebie Feature: 28 Days to Grow Your Network (& Why I’m Doing It With You)
Tired of posting into the void? Discover Sophie’s free 28-day plan to build your network, boost engagement, and find real connection as a small business owner. Download the freebie and join our friendly community journey, no spam, just support.
Sophie Boulderstone
Sep 28
The One Thing AI Can’t Do: Build Community
Discover why real community, the stuff that makes your business thrive, can’t be built by AI. Join Sophie’s 28-day engagement plan to grow your network and nurture genuine connections.
Sophie Boulderstone
Sep 9
What is a Lead Magnet? (And Why You Need One)
Lead magnets explained: what they are, why they matter for small businesses, and how to create one that builds trust, not just an email list. Honest, practical advice from Sophie at Inkie.
Sophie Boulderstone
Sep 2
The One Thing AI Can’t Do For You: Building a Real Community
Discover why building an authentic business community is something AI can’t automate. Explore practical, honest ways for small business owners to create trust and meaningful connections,person to person, conversation by conversation.
Sophie Boulderstone
Aug 26
Content Strategies: Business Establishment vs. Campaign Mode
Discover the difference between consistent content presence and campaign mode for small business marketing. Learn how to pick the right approach to suit your goals and keep your business visible without added overwhelm.
Sophie Boulderstone
Aug 24
What is a Lead Magnet? How to Attract Your Ideal Clients (Without Feeling Salesy)
Discover what a lead magnet really is, why it works for small businesses, and how to create one that attracts your ideal clients,without the icky sales tactics. Honest advice for founders who want practical, pressure-free marketing.
Sophie Boulderstone
Aug 19
How to Get Your Marketing Sorted for Summer (Without Burnout)
Plan ahead for a stress-free summer. Discover simple, effective ways to automate your marketing, set boundaries, and take a real break—without losing momentum or burning out. Strategies and mindset tips for small business owners.
Sophie Boulderstone
Jul 11
How to Use Inkie’s 28-Day Campaign Kit for Stress-Free Summer Marketing
Discover how Inkie’s free 28-Day Campaign Kit helps small business owners plan stress-free summer marketing, stay visible, and reclaim their time. Download your kit and learn practical ways to use it.
Sophie Boulderstone
Jun 20
Why Small Business Marketing Feels Overwhelming (And What Actually Helps)
Do you dread small business marketing? Discover why it feels overwhelming and practical ways to make it manageable – from free 1:1 support, to simple resources and easy wins. Inkie’s guide for small business owners, June 2025.
Sophie Boulderstone
Jun 13
Why I Replaced SWOT with SPOT — and Why Founders Deserve Better
Ditch the outdated SWOT. Discover SPOT — a fresh, founder-friendly approach to business positioning that replaces fear with clarity, and competition with confidence.
Sophie Boulderstone
Jun 6
The 2025 Guide to Social Media Posts: Sizes, Captions, Tone & Frequency
Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...
Sophie Boulderstone
May 8
Why Marketing to Everyone Usually Reaches No One
This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...
Sophie Boulderstone
Apr 24
Why We're Backing Bluesky: A Woman-Led, User-First Social Network
Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...
Sophie Boulderstone
Apr 21
How to Map Out Your Own Sales Funnel
If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...
Sophie Boulderstone
Apr 16
Decentralised Social Media: What It Means and Why It Matters
Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...
Sophie Boulderstone
Apr 14
Don't Rely on Stats!
When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...
Sophie Boulderstone
Apr 11
What Is a Marketing Funnel – And Do You Actually Need One?
If you’ve spent more than five minutes in the online business world, you’ve probably come across the phrase “marketing funnel.” And if...
Sophie Boulderstone
Apr 9
What Is Bluesky – And Should Your Business Be There?
If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...
Sophie Boulderstone
Apr 6
How to Refresh Your Instagram Business Page for Maximum Impact
In the ever-evolving landscape of social media, maintaining an effective and engaging Instagram business page is crucial. Whether you're...
Sophie Boulderstone
Jan 26, 2024
Understanding Content Marketing: A Guide for Small Businesses
In today's digital age, businesses of all sizes must have a strong online presence to thrive. One strategy that's making waves across...
Sophie Boulderstone
Aug 6, 2023
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