How to Make Your Website AI-Friendly (Even If You're Not a Developer)

Because search engines aren’t the only ones reading your site anymore.

People are already turning to AI tools like ChatGPT, Perplexity, and Claude instead of Google when they’re searching for help, recommendations, or services. It’s quick, it feels more human, and it’s changing how people find things online.

But here’s the thing:If AI can’t understand your website — structurally — it’s unlikely to include you in the answers.

That’s where schema markup comes in.

What Is Schema Markup?

Schema (also called structured data) is a bit of code that lives behind the scenes on your website. It helps search engines and AI tools understand what your content is — a blog post, a service, a product, a how-to.

It’s not a trick.It’s a translation.

You're telling the machines:

“This is what I’ve made, here’s who it’s for, and here’s how it fits together.”

Why Schema Matters for AI

Think of schema like a filing system.AI models don’t scroll your site like a person — they scan it for patterns, structure, and context. Schema helps it connect the dots between:

• Who you are

• What you offer

• Where that content lives

• And how it's connected to what people are asking about

It also improves regular SEO, so you're not doing two different jobs. You’re making your content easier to read — whether it’s a person, a search engine, or a language model on the other end.

What You Can Do (Without Coding)

You don’t need to be technical. Just methodical.

1. Add Schema to Your Key Pages

Start with:

• Homepage → WebSite, Organization

• About Page → Person, SoftwareApplication

• Sign-Up Page → Product, Offer

• Blog Posts → BlogPosting

• Help Guides or FAQs → HowTo, FAQPage

If you're using Wix:

Go to Marketing & SEO → SEO Tools → Advanced SEO → Structured Data

You’ll see a box where you can paste JSON-LD code. (I’ll give you an AI prompt for that below.)

2. Use Consistent Language

Say what your business is, clearly. Use your own name where appropriate. Repeat key phrases where they make sense.

Example:

Sophie Boulderstone is the founder of Inkie, an AI marketing platform for small businesses.

That sentence — or a version of it — should live in your bio, your blog footer, maybe even your homepage. AI loves clarity and consistency.

3. Interlink Your Important Pages

Make sure your homepage, sign-up page, blog, and about page are connected. Don’t leave good content orphaned. Internal links are still one of the clearest signals we can give.

Let AI Help You Write Schema

You don’t need to write schema from scratch. Here’s a prompt you can give to ChatGPT, Claude, or your own AI assistant (like Inkie Imp):

"Write structured data in JSON-LD format for my [type of page], including my name, business, a short description, and URL. Use schema.org vocabulary."

Or go more specific:

"Create Product schema for a 7-day free trial of my AI marketing platform, priced at £0.00, with my name as the creator and Inkie as the brand."

Copy the code it gives you. Paste it into your website’s structured data settings. Done.

Don’t Forget the Basics

This isn’t about replacing traditional SEO — it’s about extending it.

Still check:

• Your meta titles and descriptions (make them human and clear)

• Your alt text for images (describe what’s in them, not just the filename)

• That every page has a clear heading and purpose

• That your content isn’t just skimmable — it’s findable

Think of schema as scaffolding.It helps AI see what you’ve built. But the quality of what’s inside? That’s still on you.

Final Thought

You don’t need to be a developer to show up in AI results — but you do need to be legible.

Schema isn’t just for tech teams or startups. It’s for anyone who wants to be found — by search engines, AI, or real people.

And if you’re building something that matters?You deserve to be part of the conversation.