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30-Day Content Challenge: Write Your Business Blog with Purpose

Welcome to the 30-Day Content Challenge! This week, we’re focusing on one of the most powerful tools for growing your business: blogging.


Inkie Robot - retro tin wind up robot ready and eager to help you write blogs on our marketing platform

Why Blogging Matters for Your Business

Regular blogging is one of the most effective ways to improve your website’s SEO (Search Engine Optimisation). Search engines like Google prioritise websites that consistently produce fresh, relevant content. Every blog post you publish creates another opportunity for your website to appear in search results, attracting potential customers actively searching for what you offer.


But blogging isn’t just about stuffing your content with keywords. Search engines are smarter than that. They prioritise content that genuinely helps readers. When your blogs answer real questions or solve real problems, they naturally perform better in search rankings. This is where authentic, meaningful content becomes your biggest SEO advantage.


Understanding SEO and Keywords

SEO is the process of making your website more visible on search engines like Google. One of the most important parts of SEO is using the right keywords—the words and phrases your potential customers are typing into search bars.


When you blog about your business in an authentic way, you naturally use keywords that reflect what you offer. For example:


  • A candle business might naturally use words like soy candles, home fragrance, or hand-poured candles.

  • A personal trainer would likely mention fitness goals, workout plans, and healthy living.


By consistently writing about your business, your products, and your values, these keywords will appear organically throughout your content—no need to force them in unnaturally.


Why Authenticity Matters More Than Ever

People are drawn to brands they trust. In a crowded market, sharing your unique voice and values helps you stand out. That’s why blogging shouldn’t be about following trends—it should reflect who you are and why you do what you do.


Blogs rooted in your company’s mission and values feel more authentic, building trust and deeper connections with your audience. This trust makes readers more likely to share your content, link back to it, and even become loyal customers—all of which improve your SEO.


This Week's Focus: Your Company Ethos

Your first blog for this challenge is all about sharing your Company Ethos. What does your business stand for? What are your mission, values, and vision?


Writing about your ethos helps your audience understand what drives you and builds a stronger connection with your brand. And the more aligned your content is with your brand values, the more naturally it will include important keywords that search engines recognise.


Two Ways to Get Started

  1. Use the Inkie Ethos Helper: Not sure where to begin? Our free Company Ethos Helper asks thoughtful questions to help you craft a meaningful mission and vision. Soon, you'll be able to turn it into a ready-to-publish blog post with the click of a button!

  2. DIY Guide:Prefer writing from scratch? Check out our upcoming blog, "How to Write Blogs the Inkie Way," for step-by-step tips on writing engaging, SEO-friendly content.


Why This Matters for Future Content

Once you've written about your ethos, you'll unlock endless blog ideas. Your values can inspire:


  • Behind-the-scenes stories that reflect your mission.

  • Posts showcasing how your business upholds its values.

  • Customer stories that align with your purpose.

  • Product or service highlights that connect to your core mission.


The SEO Snowball Effect

When your blog content is consistent and aligned with your business values, search engines take notice. Over time, this builds authority and trust not only with your audience but also with Google. The more you publish, the more opportunities you have to:


  • Be discovered in search results.

  • Gain backlinks when others reference your valuable content.

  • Keep visitors on your site longer—another SEO win!


Final Step: Share Your Blog!

Don't keep your story to yourself—get it in front of your audience! Write a caption that invites your followers to visit your website and read your new blog.


Ready to Dive In?

Use our free Company Ethos Helper to craft a powerful mission statement, and soon, you’ll be able to transform it into a ready-to-publish blog post.


Because when your content reflects your values, it doesn’t just rank higher—it resonates deeper.


Start today and watch your SEO grow alongside your business!


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