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Why I Replaced SWOT with SPOT — and Why Founders Deserve Better
Ditch the outdated SWOT. Discover SPOT — a fresh, founder-friendly approach to business positioning that replaces fear with clarity, and competition with confidence.


The 2025 Guide to Social Media Posts: Sizes, Captions, Tone & Frequency
Keeping track of the ever-changing rules and best practices across social media can feel like a full-time job—especially when you're busy...


Why Marketing to Everyone Usually Reaches No One
This is me right now. I’m so sure Inkie could help every small business, I’m silently ignoring my own advice. Because even if every...
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