How does Inkie’s brand voice match compare to other AI tools?
Rotary phone toy – An old-fashioned phone, hinting at communication support like Access to Work.
Many AI marketing tools promise to “write in your brand voice,” but how they go about it varies — and that makes a big difference in the results.
Typical AI tools
Tone menus – You’re asked to pick from labels like “professional,” “friendly,” or “playful.” That might help guide style, but it doesn’t capture the details that make your business unique.
Website scraping – Some platforms copy phrases from your site to learn your language. While this can give them a starting point, it often ends up repeating old content instead of creating something fresh.
Prompt-driven – Many tools rely on you writing detailed prompts. That means if you don’t already know exactly what you want, the output won’t feel like you.
How Inkie is different
Inkie takes time to get to know you. Instead of a dropdown box, it starts with a friendly chat. The questions are designed to draw out the details that make your business distinct — why you started, how you want customers to feel, words you love (and ones you’d never use).
That conversation gives Inkie a richer, more human understanding of your business than a tone menu ever could. The result is content that reads like your voice, not a generic template.
And it doesn’t stop there. Each time you review or edit content, Inkie learns more. Over time, it becomes sharper and more consistent at reflecting your true voice.
Why it matters
Audiences are quick to spot copy-paste marketing. Posts that sound generic don’t inspire trust. Content that feels real and aligned with the person behind the business does. That’s the gap Inkie fills — turning automation into something that feels personal.