Is Inkie just a scheduling tool like Buffer, Hootsuite or Planoly?
Teddy with robots – A teddy surrounded by toy robots, highlighting Inkie’s friendly brand voice.
Scheduling tools are great if you already have content ready to go. They let you upload your text and images, choose a date and time, and then automate the posting. That saves you from logging in and out of each platform.
But for many small businesses, the real challenge isn’t scheduling — it’s creating the content in the first place. That’s where Inkie is different.
With Inkie you get:
Content creation — daily social posts, weekly SEO blogs, and newsletters, all written in your voice.
Images included — no hunting around for stock photos, Inkie pairs your posts with visuals automatically.
A tailored plan — Inkie learns about your business through a chat, then designs a content schedule that fits your goals.
Automation — once you approve, Inkie posts everything for you across Instagram, Facebook, LinkedIn, Bluesky (and soon TikTok and Pinterest).
So while tools like Buffer, Hootsuite and Planoly are excellent for scheduling, they still rely on you to do the heavy lifting of writing and designing. Inkie combines both: creation and scheduling.
Why it matters
This means you don’t spend your evenings staring at a blank caption box. Instead, you can log in once a week, review what Inkie has written, make small edits if you like, and approve. Inkie takes care of both the words and the calendar, so you can focus on running your business.