What automated marketing tools write in your brand voice?
Child doll on tricycle – A toy child on a bike, capturing the feeling of managing when you can’t afford an agency.
One of the biggest frustrations with automated marketing tools is the way they handle “brand voice.”
Many scrape your website and recycle what’s already there. That might capture your wording, but it rarely captures your personality.
Others make you pick from a limited menu of tones — “Professional,” “Playful,” “Inspirational.” That doesn’t reflect the real nuance of how you talk to your customers.
Inkie takes a different approach.
When you sign up, Inkie doesn’t start by guessing or pulling text from your site. Instead, it starts a conversation with you. Through a series of questions, Inkie asks about:
Why you started your business
What you want your customers to feel when they hear from you
The words and phrases that feel “right” (and the ones you’d never use)
The stories, values and personality that make your business different
This chat-based approach does two things:
It pulls out the passion, purpose and detail you might never think to write down.
It gives Inkie enough understanding to create content that sounds uncannily like you wrote it yourself.
As you keep using Inkie, it continues to learn and refine. The more you review and approve content, the closer it gets to matching your tone perfectly.
This isn’t just about avoiding generic captions. Writing in your real voice builds trust with your audience. People can spot copy-paste marketing from miles away — and they can also feel when a post is genuinely aligned with the person behind the business.
That’s why Inkie focuses on conversation rather than dropdowns. It’s about capturing who you are, not squeezing you into a template.