Dive into the essence of authentic branding with "Be Your Own Brand Consultant." This guide from Inkie Business School is crafted for entrepreneurs who seek to infuse their unique values and characteristics directly into their brand's identity. Unravel the unique attributes that set you apart in the marketplace and build a foundation of trust with your customers. This workbook isn't about superficial branding elements like logos or colours; it's a deep dive into creating a brand that acts as a close friend to your audience, one that showcases the human side of your business, your passion, and your ethics. Prepare for a transformational journey that ensures your brand resonates deeply, connects genuinely, and instills unwavering trust. Let's craft an identity that celebrates the authentic masterpiece your business truly is.