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Import from Web

Content Creation

Copying and pasting information from websites into AI tools is tedious and error-prone. We built a smarter way to bring content in.

Who this feature helps:

Business owners who want to create content about their products, services, or anything they've found online without manually copying information across

Why we build it:

Copying and pasting information from websites into AI tools is tedious and error-prone. We built a smarter way to bring content in.

What it does:

Give Inkie a URL and it pulls in everything it needs -- the image, the copy, the price, the link -- and stores it ready to use in your content. One URL. Everything captured. Nothing to copy and paste.

You can access Import from Web in two places inside Inkie. The first is through the Marketing Assets section in the hamburger menu. This is where you build up a library of assets -- products, services, resources, anything you want Inkie to be able to reference and use in your content. Add a URL, Inkie reads the page, and the asset is stored in your library, properly structured and ready to use whenever you need it. The second is directly in your content plan timeline. If you're planning a post and you want to reference something specific -- a product, an article, a page on your website -- you can add the URL right there and then, in the moment, without leaving your content plan.

There's a particular kind of friction that slows down content creation more than almost anything else. You're looking at a product on your website, or a service page, or something you want to reference in a post -- and you have to manually copy the image, copy the description, note the price, find the link, and paste all of it somewhere useful before you can even start thinking about what to say. It's not hard. But it's tedious. And tedious things are the things that don't get done. Import from Web removes that friction entirely.

When Inkie pulls in information from a URL, it doesn't just save a link. It stores the content in parsable libraries -- structured in a way that Inkie's AI can read, understand, and use accurately and consistently across everything it creates for you. That means when Inkie writes a post about your product, it's working from the actual description, the actual price, the actual image -- not a vague memory of what you once told it. The content is grounded in real, specific information that comes directly from the source.

For businesses with multiple products, services, or resources they want to reference regularly, this builds up into something genuinely valuable over time. A library of assets that Inkie knows, understands, and can draw on whenever it's relevant.

Import from Web works for any business that has things on the internet they want to talk about. If you sell products, add your product URLs and Inkie always has the right details to hand. If you offer services, add your service pages. If you publish resources, guides, or blog posts you want to reference in your social content, add those too. If you want to reference something external -- a news article, a piece of research, a tool you recommend -- add that URL and Inkie can work with it.

The more assets you add to your library, the richer and more specific your content becomes. And the richer and more specific your content is, the more useful it is to the people reading it -- and the more credible it looks to the AI tools deciding who to recommend.

The best marketing tools are the ones that remove the small obstacles that stop good content from getting made. Import from Web is exactly that. It doesn't do anything dramatic. It just means that the information you need is already in Inkie when you need it, captured accurately from the source, ready to use. One URL. Everything in. Nothing missed.

Frequently Asked Questions

Can I import my existing website into Inkie?

Yes. Give Inkie your website URL and it will read your site's content to understand your business your services and your brand voice. This is often the fastest way to get Inkie writing in your style from day one — no lengthy onboarding forms.

How does Inkie learn my brand voice from my website?

Inkie reads the copy on your website — your about page your services your blog — and uses it to build a picture of how you communicate. Future posts will reflect your vocabulary your tone and your way of describing what you do.

Does Inkie keep the imported brand voice up to date?

You can re-import from your website at any time to refresh Inkie's understanding of your brand. This is useful if your messaging has evolved or if you've launched new services and updated your site.

Is web import included in all plans?

Web import is available on the Inkie Marketing Platform plan at £39/month. It's one of the first things you set up during onboarding and takes less than a minute.

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