Meet Our Clients: Daxie Eyewear’s Bold Rebrand Journey

Meet Our Clients: Daxie Eyewear’s Bold Rebrand Journey

If you’re a small business owner who’s ever had the rug pulled out from under you, today’s story is proof that disasters can turn into the most vibrant new chapters. I could not be prouder to spotlight Lin and Natalie, the force behind Daxie Eyewear, a brand that truly shows what it means to rebuild and show up even stronger than before.

When a Trademark Disaster Changes Everything

If you’ve been following Inkie for a while, you know I never sugar-coat the tough bits of business. Lin and Natalie were building momentum with their eyewear brand when the unthinkable happened: they lost their business name to a trademark dispute. For many founders, this would feel like hitting a wall. For these two? It sparked a fearless rebrand that not only saved their business but gave it even more personality.

Businesses can get hung up on the setbacks, believe me, I’ve been there myself. But seeing Lin and Natalie’s response reminded me why grit and creativity go hand in hand, especially for small businesses. Instead of panicking or disappearing, they leaned in, asked for help, and turned a legal headache into a creative relaunch worth celebrating.

Inspiring a Playful Pop Art Brand

With their trademark challenge forcing a new direction, Lin and Natalie looked for inspiration close to home, their beloved dachshunds. Daxie Eyewear was born from both necessity and genuine affection, and that spirit now runs through every part of their brand.

What started as a problem became an opportunity to build something recognisable and fun. Daxie Eyewear’s new look is a feast of bold colours and playful pop art. Their visuals stand out from the crowd (you’ll never mix them up with another eyewear start-up again), but it’s the attitude and story behind the branding that draws people in. Real personality, not just pretty packaging.

The Power of a Photoshoot (and a Bit of Magic)

Rebranding is about more than a new logo or a catchy name. It’s a feeling, a chance to show the world who you are now. For Daxie Eyewear, this meant a photoshoot that captured their joy, style, and bold vision. Working alongside Suzy Red Photography brought those ideas to life with editorial-style shots that are anything but flat.

It’s not just about beautiful images, it’s about images that feel like the team behind the business. The photoshoot even included model Sasha, whose style matched the playful energy Daxie wanted to project. And because every great story deserves a little extra sparkle, Christopher Biggins, one of their loyal customers, stopped by for a surprise appearance during the shoot. That moment added another layer of realness and delight to a day that was all about embracing change and sharing joy.

You can see more of Daxie Eyewear’s new look and shop their latest designs at https://www.daxieeyewear.com/. For behind-the-scenes, launches, and a dash of dachshund love, follow Lin and Natalie at https://www.instagram.com/daxieeyewear/.

Rebranding Doesn’t Mean Starting Over, It Means Moving Forward

Losing a business name is tough, but it doesn’t have to be the end of the story. For Lin and Natalie, it became the start of something bigger than branding. They listened to their community, trusted their instincts, and infused the new brand with real personal meaning. The result? A shop (coming soon!) that feels nothing like a second-best option, and everything like home.

The journey hasn’t been easy, but what shines through is their commitment to building something joyful, brave, and utterly authentic. It’s a reminder that even setbacks can become springboards for creativity and growth.

Honest Support and Community All the Way

Rebrands can feel isolating, so I always encourage business owners, don’t be afraid to reach out for help. Lin and Natalie used their network, shared their progress, and invited their supporters along for the ride. That openness made their new direction easier and way more fun.

Building a business is never a solo act. It takes courage, vision, and a community that’s ready to rally. If you’re stuck at a crossroads in your own business journey, Daxie Eyewear’s story is proof that the right mindset (plus a few dachshunds) can make all the difference.

Inspiration for Fellow Founders

So, what’s the big takeaway from Lin and Natalie’s rebrand journey? Your challenges might one day become your signature. Don’t hide from reinvention, sometimes your most “off script” moments turn out to be your very best branding. Don’t wait for disaster to spark creativity, make it part of your business DNA.

And if you need support, Inkie is always here for honest advice, practical help, and a platform designed for real people, not marketing robots. If Lin and Natalie’s story has inspired you to rethink or refresh your own brand, reach out or book a free chat, I’d love to help you find your unique story too.

You can learn more about Daxie Eyewear’s pop art relaunch at https://www.daxieeyewear.com/ and follow their journey (plus adorable dachshunds and behind-the-scenes previews) at https://www.instagram.com/daxieeyewear/.

Stay bold, stay honest, and don’t be afraid to start over if the path demands it. Sometimes, your best business chapter is just one pivot away.

Meta Description: Discover how Daxie Eyewear transformed a trademark nightmare into a fearless, pop art rebrand, complete with a memorable photoshoot and a surprise visit from Christopher Biggins. Read Lin and Natalie’s inspiring journey, and why authenticity is at the heart of every great business pivot.