Read Before Your Photoshoot: Confidence, Prep, and Getting Images You Love

Let’s be honest: most small business owners dread getting in front of the camera. Whether it’s for your website, social media, or the launch of a new product, the idea of a photoshoot can feel daunting. I get it, I’ve been there (more than once!). But great photos are about much more than staged poses or artificial smiles. They’re your chance to tell your brand story with honesty, warmth, and style.

As a founder who’s done it all, from rushed headshots to epic team shoots, I want to help you get images you truly love. You deserve photos that feel like you, boost your confidence, and serve your brand well wherever you show up online.

Why Photos Matter for Your Brand

In a visual, scroll-happy world, first impressions count. The right photo can instantly convey your vibe, your values, and even your energy. This isn’t about impressing strangers with perfection, it’s about showing up as your real, memorable self. Real, honest photography helps your audience connect with you as a person, not just a logo.

Choosing the Right Photographer

The relationship with your photographer is everything. If you do one thing, choose someone whose style feels natural and whose personality puts you at ease. Look through their portfolio (website and Instagram feeds are your friend) and ask yourself: “Would I feel comfortable around this person?” A great photographer isn’t just technically skilled, they draw out your best self in front of the lens.

Don’t be afraid to ask questions: How do they work with people who feel nervous? Can they suggest locations that suit your brand style, or would you prefer your office, a favourite coffee shop, or the great outdoors? The more relaxed you feel, the better your photos will be.

Prepping for Your Photoshoot: Outfits, Make-up, and Props

A little planning goes a long way. Here’s what’s helped me (and many clients) show up feeling prepared, not panicked:

• Outfits: Choose 2-3 looks that feel like you on a good day. Avoid anything brand new or uncomfortable; instead, think in terms of colours that complement your brand palette. (Bonus: If you’re unsure what your colours are, look back at your moodboard or brand guide.) Bring a statement piece or two, a bright scarf, favourite necklace, funky trainers, small touches can help tell your story.

• Make-up and Hair: For most, “polished everyday” is the sweet spot. Comfort is key, go for make-up that makes you feel confident, not concealed. If it feels out of your comfort zone, keep it simple.

• Props: Think about small items that hint at your work: your laptop, a notebook, favourite mug, or tools of your trade. These little details make your images bespoke and memorable.

• Nails and Accessories: Tidy nails and simple jewellery matter more than you’d think, since you’ll likely want close-ups of your hands as you work or chat.

Brand Colours: Why They Matter

Incorporate your brand colours consciously, whether in your outfit choices, props, or even the backdrop. Consistent use of colour ties your photos together and elevates your whole visual identity. (Think how certain brands are instantly recognisable by a pop of yellow or deep teal, it works!)

Posing Without Feeling Awkward

Here’s my blunt truth: everyone feels a bit odd at first. The trick is movement and distraction. Walk, talk, laugh, gesture, let your photographer capture candid, in-between moments. If in doubt, chat about something that makes you smile or look down and back up; these tiny shifts produce natural, relaxed images.

A good photographer will guide you with prompts rather than rigid poses. If you’re ever uncomfortable, let them know. You’re not there to impress, the best shots are honest ones!

Getting Images You’ll Love (and Actually Use)

Before your shoot, jot down where you’ll need photos: website homepage, social profile, about page, email banners, PR features. Get a mix, horizontal for web, square for socials, candid for stories, headshots for profiles. Share the list with your photographer; they’ll help you tick every box.

Confidence on Camera: My Real Experience

My first founder photoshoot was terrifying. I felt awkward, unsure how to stand, and questioned whether I belonged in the spotlight at all. But by my third shoot, I realised: confidence grows each time you show up for yourself. The images got stronger, more real, and most importantly, more me.

You might never love having your picture taken, but you can love the story your photos tell. And remember, the bravest thing is showing up honestly. No airbrushing required.

Summary: Honest Photos, Real Impact

To sum up: plan ahead, trust your gut, and keep things relaxed and genuine. The photos you love will always be the ones that feel true to you.

If you’re looking for extra support to plan your first shoot (or a refresh), just drop me a line. I’m here to share what I’ve learned, minus the jargon and pressure. Because, at Inkie, I believe every small business deserves to look and feel its best online, no fake smiles needed.

Ready to own your story on camera? Your brand (and your confidence) will thank you for it.