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Image by Kupono Kuwamura

The Importance of Establishing a Company Ethos


A close-up view of a dictionary page, focusing on the entry for 'ethos.' The word 'Ethos' is prominently displayed in bold, serif font, followed by its detailed definition in smaller, legible print. This image captures the essence of seeking a deeper understanding, symbolising the journey of a business as it defines and embraces its unique ethos. The crisp, clear text against the soft, off-white page of the dictionary conveys a sense of clarity and enlightenment, reflective of the insightful exploration into a company's core values and principles.

As we ushered in the new year, I found myself contemplating the direction Inkie should take. While we're still in the stages of building a team, the need for a solid foundation — a set of guiding principles or an ethos — became increasingly clear. This isn’t about boasting accomplishments; it's about setting a compass for the future.


The Need for an Ethos in Business Growth:

An ethos isn’t just a fancy term for businesses; it’s the backbone of your company's identity and decision-making process. Here’s why it matters so much:


Clear Decision-Making: A well-defined ethos simplifies decision-making. When you're faced with choices, your ethos acts like a litmus test, helping you decide what aligns with your business's core values.


Defining Your Identity: Your ethos is the 'why' behind your business. It’s what makes your brand unique beyond just the products or services you offer. As your business grows, this identity keeps you grounded and authentic.


Consistency in Business: In a world where businesses constantly evolve, an ethos keeps your core principles consistent. This consistency is what builds trust and reliability in the eyes of your customers and clients.


Attracting the Right Team: When you start building a team, your ethos is what will attract people who share your vision and values. It’s essential for creating a work environment where everyone is moving in the same direction.


Vision for the Future: Your ethos is your guiding star. It’s not just about the here and now, but where you want to be years down the line. It’s about having a vision that guides your growth and strategies.


Customer Relationships: Customers connect with brands that have a clear ethos. It's what transforms a one-time buyer into a loyal customer. Your ethos tells them what you stand for and why they should keep coming back.


Creating an ethos is about getting to the heart of your business. It’s about being clear on who you are, what you believe in, and how you want to make a difference. It’s these principles that will guide your business as it grows and navigates the ever-changing market landscape.


The Process of Discovery: Asking the Right Questions

Embarking on the journey to define your company's ethos starts with introspection. It's about asking the right questions – ones that cut to the core of what your business is, what it strives to be, and how it wants to be perceived. Here are some essential questions that can guide this discovery process:


  1. What Are Our Core Values?

  2. What Is Our Mission?

  3. How Do We Define Success?

  4. What Makes Us Different?

  5. How Do We Want Our Clients to Feel?

  6. What Is Our Long-Term Vision?

  7. How Do We Approach Challenges?

  8. What Is Our Responsibility to Our Community and Environment?

These questions aren’t meant to have quick answers. They require deep thought, honest reflection, and sometimes, challenging discussions. The answers will form the foundation of your ethos, shaping the direction and soul of your business.


Defining a company ethos isn't about self-promotion; it's about self-awareness and clarity of purpose. Whether you're a solopreneur or on the verge of forming a team, taking the time to establish your core principles can make a world of difference. As Inkie continues to evolve, our journey into defining who we are and what we stand for is an ongoing process — one that we embrace with openness and excitement for what lies ahead. If you would like to see Inkie’s company ethos click here.




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