Inkie vs Blaze: Which is better for your social media?

Sophie Boulderstone
Oct 4
2 min read

Blaze has been gaining attention as an AI-powered content tool that promises to generate posts, blogs, and more in seconds. For some, that speed is appealing. But when I started looking into how it compares with Inkie, I noticed some consistent themes in the reviews - especially around pricing and support - that small business owners might want to know about.

Blaze: What it does well

Fast content generation: Blaze can create social posts, blogs, and emails at speed.
Brand voice options: It can model your tone and style to try and keep content consistent.
Multi-platform scheduling: You can push content out across channels in one place.
Repurposing tools: One piece of content can be adapted into other formats.
Templates: Structured prompts and workflows make it easy to get started.

Where Blaze falls short

Customer support: On Trustpilot, many users report that even at $99/month, they received little or no support. Some struggled to get responses or cancel their plan. (Trustpilot reviews)
Strategy gap: The tool generates content, but reviews suggest it can feel random or disconnected without a structured monthly plan.
Website scraping risk: Blaze pulls information from your existing site, so if your web copy isn’t exactly how you want to be seen, that’s what it reflects.
Value for money: At $99/month, it’s more expensive than many other schedulers — and without reliable support included, small businesses may feel short-changed.

Inkie: Where it fits

Structured onboarding: Inkie doesn’t scrape your website. Instead, it learns your brand through onboarding questions and stores everything in a database. That means your content reflects how you want to be seen, not old web copy.
Monthly content plan: Posts aren’t random — Inkie creates a calendar that aligns with your goals, keeping themes consistent.
Support included: Free onboarding is part of the package, and help is available when you need it.
Daily social + blog + newsletter: Content spans multiple formats, not just social snippets.
Automation across platforms: Posts are created and scheduled for Facebook, Instagram, LinkedIn, and Bluesky, with TikTok and Pinterest on the way.

Who each tool suits best

Blaze

Works if you want quick content drafts and you’re confident editing and steering them yourself.
Best if your website copy is already strong, since that’s often where it draws from.
Pricing: $99/month (USD), paid monthly.

Inkie

Designed for small business owners who want tailored, consistent content without the admin.
Best if you want more than random posts — a structured monthly plan with your voice built in.
Pricing: Free trial available, then £39/month for daily posts, a weekly blog, and a fortnightly newsletter.