Inkie vs Later: Which is better for your social media?

Sophie Boulderstone
Oct 4
2 min read

Later is a popular choice for small businesses who want an affordable way to schedule posts, especially on Instagram. I remember when Later first came on the scene - its drag-and-drop feed planner was simple, clean, and felt more accessible than some of the older tools. But how does it stack up today, and how does it compare with Inkie?

Later: What it does well

Visual feed planning: Later’s calendar and preview features make it easy to map out Instagram and TikTok feeds.
Free plan: Includes 1 social set (one account per platform), 1 user, and up to 10 posts per month.
Affordable upgrades: Paid plans start at around $25/month (£20), which is cheaper than Hootsuite or Blaze.
Media library: Built-in library to upload, organise, and reuse photos and videos.
Hashtag suggestions: Helps expand reach without having to research hashtags yourself.
Link in bio tool: Their “Linkin.bio” feature turns your Instagram grid into clickable links, useful for e-commerce.

Where Later falls short

Free plan very limited: 10 posts per month doesn’t get most businesses very far.
Content is still DIY: You’re responsible for the ideas, captions, images, and strategy - Later only handles scheduling.
Platform limits: While it supports Instagram, TikTok, Facebook, LinkedIn, and Pinterest, you don’t get blogs or newsletters.
Analytics basic on lower tiers: To get detailed reporting, you’ll need to pay more.
Scaling costs more: Extra users or additional features push you up into higher-priced tiers.

Inkie: Where it fits

Content created for you: Inkie writes your social posts, blogs, and newsletters in your brand’s voice - no blank-page panic.
Images included: Each post comes with a royalty-free image attached.
Full automation: Content isn’t just scheduled; Inkie also publishes across Facebook, Instagram, LinkedIn, and Bluesky (with TikTok and Pinterest coming soon).
Structured monthly plan: You don’t just get random posts; Inkie creates a plan that builds consistency and flow.
Free onboarding & support: Human-led onboarding makes sure Inkie “gets” your business before it starts creating.

Who each tool suits best

Later

A good fit if you enjoy creating your own content and just need a simple scheduler to keep things consistent.
Pricing: Free plan (10 posts/month), then from about $25/month (£20) depending on features.

Inkie

Best for small business owners who want content written, planned, and scheduled automatically.
Pricing: Free trial available, then £39/month for daily social posts, a weekly blog, and a fortnightly newsletter.

Try Inkie Free

Want to skip the blank page and endless scheduling? Start your free trial today and let Inkie keep your content running in the background while you run your business.