Our App Is Down, But the Website Isn’t — What to Do When AWS Has a Wobble

Today, like thousands of other small businesses, we hit a wall. Our app is down.

It’s not us being flaky - it’s Amazon Web Services (AWS), the tech giant that powers most of the internet, including some of Inkie’s infrastructure. But before you panic: the website is still working. And any scheduled content already in the system is safe.

This sort of thing doesn’t happen often. But when it does, it’s a jolt - especially when you rely on tools to keep your marketing moving in the background.

Why it matters

Most of the internet is held up by a handful of invisible scaffolds - AWS being one of the biggest. When one part falters, the knock-on effect is huge:

• Blog editors won’t load

• App dashboards break

• Scheduled actions stall

• Some platforms simply vanish for a few hours

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The problem isn’t just technical. It’s emotional. Because when tech breaks, and you’re trying to keep a business afloat, it feels personal.

So what can you do?

1. Stay calm

This isn’t a hack or a mistake on your part. It’s a massive infrastructure hiccup affecting thousands. Nothing is lost. Your account is safe. Just… pause.

2. Switch to web

If you're an Inkie user, you can still get in touch via www.inkie.ink - the main site is up, it is only the app that is affected. We’ll update there if anything changes.

3. Know it’s being handled

AWS outages are rare, but when they happen, engineers are on it instantly. Simon's already watching it like a hawk. No data has been lost - things are just temporarily unresponsive.

Here’s our own rulebook for moments like this:

• Don’t assume the worst

• Communicate clearly with your audience

• Use the time to breathe, regroup, or plan

And going forward?

It’s worth knowing which tools in your stack are tied to AWS (or any single provider). You don’t need to overhaul everything, but you can:

• Keep light backups of key content

• Build a simple communication plan if things break

• Choose platforms (like Inkie) that put transparency first

This isn’t the apocalypse. It’s a hiccup. But it’s a reminder that even the big players wobble and the most resilient businesses aren’t the ones with the fanciest tech, but the ones that know how to roll with it.

We’ll keep you updated as things shift.And if you’ve got questions, ideas, or just want to say hi - we’re here.