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AI Image Selector

Content Creation

Old image selection relied on photographer tags which were often inaccurate or incomplete. We built something smarter.

Who this feature helps:

Business owners who want their posts to have relevant, accurate images without spending time manually searching

Why we build it:

Old image selection relied on photographer tags which were often inaccurate or incomplete. We built something smarter.

What it does:

Instead of relying on tags, an AI agent actually reads the image -- understanding what's in it, what it shows, what mood it conveys, what context it would suit. When Inkie is creating a post for you, the AI Image Selector looks at the content of the post and matches it against the actual content of available images -- not their tags. The result is image selection that's genuinely relevant rather than approximately relevant.

Images matter. On almost every platform, the image is the first thing people see -- before the caption, before the headline, before they've decided whether to stop scrolling. The right image stops the scroll. The wrong one -- or a vague, generic one that doesn't quite match what the post is about -- doesn't.

Traditional image libraries -- including stock photo sites and asset managers -- rely on tags to make images searchable. A photographer uploads a photo and labels it with a handful of keywords. Someone searching for an image later types in a keyword and hopes the photographer's tags match what they're actually looking for. The problem is that tags describe what the photographer thought was important about the image. Not necessarily what's actually in it. Not necessarily what would make it relevant to a specific piece of content. And definitely not what would make it the best possible choice for a particular post about a particular topic for a particular audience. The result is image selection that feels like a lottery. You search, you scroll, you pick something that's close enough, and you move on.

Inkie's AI Image Selector takes a completely different approach. For your content, that means posts that look considered and cohesive rather than assembled. Images that reinforce the message rather than just accompanying it. A visual presence that feels intentional because it is.

Consistency of imagery is one of the things that makes a brand feel professional and trustworthy. When the images in your posts feel relevant, considered, and on-brand, people notice -- not necessarily consciously, but in the way they perceive your business. It looks like someone who knows what they're doing. When images feel random or generic, that impression works in reverse. Even great copy can be undermined by an image that doesn't quite fit.

The AI Image Selector means you don't have to spend time manually hunting for the right image, second-guessing your choices, or settling for something that's close enough. Inkie finds the best match from what's available and uses it. Automatically, accurately, every time.

The AI Image Selector works alongside everything else Inkie does to make sure your content is complete, consistent, and ready to publish. The copy is in your voice. The schema markup is built in. The scheduling is handled. And the image is the right one. Because good content isn't just what it says. It's how it looks. And Inkie takes care of both.

Frequently Asked Questions

How does Inkie pick images for social posts?

Inkie's AI image selector chooses images that match your post content and brand from a library of stock images. It looks at the topic tone and visual style of your post then selects an image that fits — saving you the time of searching stock libraries yourself.

Can I use my own images or only stock images?

You can use both. Upload your own photos and graphics to your Inkie media library and Inkie will draw from those alongside stock options. The more of your own imagery you upload the more distinctive and on-brand your posts will look.

Does Inkie ensure images match my brand?

Inkie selects images based on the content of your post and your brand context. If you've uploaded your own images those will be prioritised. You can always swap any selected image for another before a post goes live.

How much does the AI image selector cost?

The AI image selector is included in the Inkie Marketing Platform plan at £39/month. There are no additional fees for image selection or stock image use within the platform.

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