Pinterest Integration

Connect your Pinterest account to Inkie and your content is published automatically, at the right time, consistently. Inkie handles the scheduling and the posting so you don't have to think about it.

There's something different about Pinterest that most people don't fully appreciate until they look at their analytics. On most social platforms, you're interrupting people. They're scrolling through updates from friends and family, and your business content appears in the middle of that. You're fighting for attention against everything else in their feed.

Pinterest is different. People go to Pinterest with intent. They're planning a wedding, redesigning a kitchen, starting a business, looking for gift ideas, researching a hobby. They are actively searching for things they want to find. And if your content is there, properly structured and consistently published, you're not interrupting anyone. You're being discovered by someone who was already looking for you.

Pinterest rewards consistency in a way that almost no other platform does. A pin published today can still be driving traffic to your website in two years' time. The platform has a long memory and a compounding effect -- the more you publish, the more you get found, and the results build over time rather than spiking and disappearing. The challenge is that consistency requires showing up regularly, week after week, with fresh content. For a small business owner managing everything else, Pinterest is almost always the platform that gets deprioritised. Not because it doesn't work -- it does -- but because there are only so many hours and something has to give. Inkie's Pinterest integration means Pinterest doesn't have to give any more.

The integration is live and working. Inkie and Simon are currently edge testing to make sure everything runs perfectly, and it will be fully available to all users shortly. If you sign up now you'll have access from day one.

Pinterest isn't for every business, and we'd rather be honest about that than tell you it's essential when it might not be. Pinterest tends to work particularly well for businesses in visual industries -- retail, food and drink, interiors and home, fashion, beauty, crafts, wedding and events, health and wellness, gardening, travel, and creative services of all kinds. It also works well for content-led businesses -- coaches, consultants, and educators who publish useful guides, resources, and how-to content that people search for. If your business sells something that people plan for, save for, or aspire to -- Pinterest is absolutely worth being on.

If you're not sure whether your business fits, the honest answer is to try it and see. With Inkie handling the publishing automatically, the cost of being on Pinterest is essentially zero in terms of your time.

The content Inkie creates for Pinterest doesn't exist in isolation. It sits alongside your Instagram, TikTok, Facebook, LinkedIn and blog content -- all created in your voice, all published automatically, all contributing to a consistent online presence that builds over time. Pinterest adds a specific kind of value to that mix: discoverability. People who find you on Pinterest weren't necessarily following you anywhere else. They found you because they were searching for something you make, sell, or know about. That's new audience, not just existing audience -- and it's the kind of growth that compounds quietly and reliably in the background while you get on with running your business.