How Long Does Inkie Take? My Honest Answer (And What Surprised Me Most)

One of the questions I’m asked most as the founder of Inkie is: “How long does it actually take to create a month’s worth of content in Inkie?” I get why people want to know. When you’re running a small business, time is the one thing you never have enough of, and if you’re anything like me, handing over your voice (and your standards) to a machine or a template feels risky.

So, I want to share my direct answer, with all the messy, honest bits included. Because like a lot of solo founders, I care deeply about how my business shows up online, especially when it comes to visuals. Here’s what I’ve learned from my own experience, and why I think the question “How long does it actually take?” is both simpler and trickier than it sounds.

Perfectionist Tendencies: The Endless Tweak Trap

Let’s start with a confession. Every month, when my Inkie dashboard gives me a full month’s worth of posts, already written, already matched with images, I can’t help but start tinkering. I open Canva, I upload my own photos, I swap out suggested images (even the good ones!), and I tweak every single post until it feels like it has my stamp on it. Sometimes it’s the colour in the background, sometimes it’s the headline, sometimes it’s just the order the posts appear in. I always feel like if I just spend a few more minutes, it’ll be perfect.

Does this help? Sometimes. But it also means that the process takes longer than it strictly needs to, because I’m not just editing, I’m second-guessing and fussing. That’s the honest truth.

The Experiment: What If I Let Go?

Last month, I decided to challenge myself. Instead of fiddling with every post, I let Inkie auto-post everything for the month. No last-minute tweaks, no custom visuals, no obsession over the perfect turn of phrase. I couldn’t even bring myself to check the posts for the first few days, I was genuinely worried it wouldn’t feel like me, that people would spot it wasn’t handwritten, or worse, that nobody would notice it at all.

I uploaded my latest email newsletter into the Inkie monthly update chat as my starting point, then I let the system do the work. And waited.

The Outcome: Engagement Still Happens

Here’s what happened: the posts went out. People read them, people commented, and some posts got far more traction than I ever expected. No one messaged me saying “This doesn’t sound like you.” In fact, the engagement numbers were comfortably close to what I usually get when I’m obsessing over every word and image.

Were the visuals always spot on? If I’m honest, not quite. There were a few images I archived later because they didn’t match Inkie’s look and feel. But the important part? The content worked. It drove traffic, it got seen, and most importantly, it gave me back a chunk of my week so I could focus on helping my customers and developing new features (like the new AI Edit tool!).

The Lesson: Starting With a Base Saves Hours

What this experiment taught me is that the hardest part is getting started. Staring at a blank page or an empty post box is brutal. But when Inkie gives you a set of posts ready to edit, even if they aren’t your version of perfect, you save hours. Instead of crafting every idea from scratch, you can scan, tweak, and move on.

That’s where the magic is: the relief from overwhelm. It’s so much easier and quicker to edit something than it is to create it all on your own. That’s what Inkie is designed to do, take the heavy lifting off your plate, so you can actually enjoy your marketing again (or just get it done and move on with your day).

Advice for Business Owners: Focus On What Matters

If you’re the kind of business owner who cares deeply about your brand voice and visuals, you’re not alone. But obsessing over every detail isn’t always what your audience needs from you. Consistency, showing up regularly, and sharing your story, that’s what builds trust over time.

So next time you get your month’s content draft from Inkie, try this: set a timer. Give yourself fifteen minutes to make necessary tweaks and let the rest go. Notice how much time and headspace you get back for the parts of your business only you can do.

Give It a Try (And Share Your Tips!)

If you’re fed up with starting at blank pages, or you just want to see how much time you could reclaim, start with an AI-generated base and edit instead of build. And if you’ve already found a trick for saving time in your content routine, I’d love to hear it. Drop your best tip or question in the comments below, let’s help each other build businesses that are sustainable (and a bit saner).

Here’s to better marketing, less fuss, and a lot more time back in your day. Give it a go, you might surprise yourself.