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Image by Kupono Kuwamura

Inkie's Ethos



Our Core Belief:

At Inkie, we believe in empowering small businesses and startups with affordable, high-quality content creation services. We understand the importance of establishing a strong brand presence, allowing business owners to focus on growth and customer engagement.


Unique Onboarding and Service Delivery:

Our onboarding process is tailored to uncover the unique aspects of each brand, creating content that genuinely resonates with their potential customers. This bespoke approach ensures that each piece of content is not just impactful but also a true reflection of the brand's vision and values.


Empowering the Workforce:

Inkie is committed to providing flexible, well-paid employment opportunities, especially for parents needing adaptable work hours. We believe in nurturing a workforce that is diverse, skilled, and passionate about their work. Our goal is to train and empower individuals, offering them paths to professional growth and success.


Ethical Market Influence:

We aspire to set a standard in the industry for ethical pricing and practices, contributing to a market environment that values fairness, quality, and integrity.


Client Relationships:

Inkie values clear boundaries and equitable service to all clients. We aim to host weekly online Q&As to address common questions, ensuring efficient and inclusive client support. Our approach is to be client-focused while maintaining professional integrity and boundaries.


Team Culture:

We strive to create a family-like atmosphere where creativity is encouraged and mistakes are viewed as growth opportunities. At Inkie, every team member is valued, and their ideas are respected. We focus on building a team with complementary skills, fostering a culture of mutual support, innovation, and a shared commitment to our values.


Sustainability and Environmental Responsibility:

Inkie practices sustainability by making green and ethical choices in our operations. From using recycled materials to supporting local businesses, we continuously seek ways to minimise our environmental impact.


Community Engagement and Social Impact:

Our vision extends beyond our business to make a positive impact on the community. From supporting local charities to creating initiatives like a holiday club for working parents, we are dedicated to contributing positively to the society we are part of.


Approach to Challenges:

At Inkie, we face challenges with a mindset of learning and improvement. We value feedback, are open to constructive criticism, and are always ready to adapt and enhance our practices for better outcomes.


Vision for the Future:

Our long-term success is measured not just in financial terms but in the growth and well-being of our team, the success of our clients, and the positive impact we have on our community and the environment. We envision Inkie as a beacon of ethical business practices, community support, and environmental responsibility.

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