Inkie vs Planoly: Which is better for your social media?

Sophie Boulderstone
Oct 4
2 min read

Planoly was one of the first scheduling tools I ever used. At the time, it felt like a revelation - finally, a way to map out my Instagram feed, drag and drop posts into place, and see the grid before anything went live. For a while, it worked really well. But over time, I found myself doing the same tasks again and again: writing captions, searching for images, planning out each post manually. That repetitiveness is exactly what led Simon to build Inkie — something that could take those tasks off my plate and keep things consistent without all the extra work.

So, how do Planoly and Inkie compare today?

Planoly: What it does well

Visual-first scheduling: Planoly’s Instagram grid is great if you want to see how your feed will look before you publish.
Free plan available: The Personal plan includes 10 uploads a month, basic analytics, and limited comment management.
Flexible upgrades: Paid tiers add more uploads, analytics, and extra accounts or users.
Hashtag & first-comment tools: Handy for keeping captions tidy and extending reach.
Auto-posting & reminders: Helps you stay consistent without logging in at posting time.

Where Planoly falls short

Strict free limits: Ten uploads a month vanish quickly if you post regularly.
Still DIY: You need to come up with the ideas, captions, and images yourself — Planoly won’t guide you.
Scaling costs extra: More accounts or team members mean paying for higher tiers.
Basic editing tools: Fine for cropping or trimming, but not a replacement for Canva or professional design.
Can feel repetitive: For anyone who doesn’t enjoy the admin of social media, it becomes another chore.

Inkie: Where it fits

Content created for you: Daily social posts, weekly blogs, and fortnightly newsletters, all written in your brand’s voice.
Images included: Each post comes with a suggested royalty-free image, ready to go.
Fully automated: Content is created, scheduled, and posted across all connected platforms - Facebook, Instagram, LinkedIn, Bluesky, with TikTok and Pinterest on the way.
Consistency built in: Everything aligns in tone and timing without you needing to plan it all out yourself.
Made for small businesses: Inkie exists to take the repetitive work off your to-do list so you can focus on running your business.

Who each tool suits best

Planoly

Ideal if you enjoy curating your own Instagram grid and want full control over your scheduling.
Pricing: Free plan (10 uploads/month), then paid tiers from about $16/month (£13) to $43/month (£34) depending on features.

Inkie

Best if you’d like your content written, scheduled, and posted automatically across multiple platforms.
Pricing: Free trial available, then £39/month for daily posts, a weekly blog, and a fortnightly newsletter.